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Product families group products that share common functions such as setup fees and personalization fees.  Shopping network data feed category ID and breadcrumb structure are assigned to product families.

 

Please Note: product families do not equate to category.  Some product families may seem to mirror a category.  However, there is no relationship between the 2; unless you assign a product family and a category to the same product.   Each product can belong to multiple categories.  Categories are designed to help you and your customer find products.  In contrast, a product can only have 1 product families which assigns certain characteristics to a product as describe above.

The product family interface allows you to do 3 things: create, edit, and delete product family.